Email Marketing Tips – Killer Interview With Email Marketing Maven Ben Settle

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No matter what people say, email marketing isn’t dead and it isn’t dying. Just like any communication medium… it’s just changing.  Large and small companies still show a large part of their online revenue coming from their email marketing… so no need to jump on the “email is dead” bandwagon (unless you want to miss out on growing your business that is ;-). Email Marketing Tips Interview with Ben Settle …….

This question my friend Todd Brown raised a little over 4 years ago…

“Why isn’t there an AWeber type service for voice broadcasting or SMS text messaging?”

That question turned into the idea, turned into a prototype, that turned into Call Loop.

Today we finally officially partnered with AWeber to provide their customers and users a simple way to send their subscribers voice broadcasts and SMS text messages. You can see their blog post about the integration here:

Mobile Marketing Just Got Easier: AWeber & Call Loop Team Up

See before Call Loop, you would have to export your AWeber lists, segment your subscribers, clean it in excel, then finally upload it to a platform like Call Loop. This takes hours to do and completely manual.

We automated it where the Call Loop and AWeber integration works FOR YOU.

Here’s how it works:

Step 1: Get Your Free Call Loop Account

If you don’t have your account yet, sign up here for free – AWeber customers get a special bonus: 50 free Call Loop credits.

Step 2: Create Your Call Loop Group

After you login, create your group. A group could be new subscribers, customers, leads or any group of contacts you wish to store in Call Loop.

Create a Mobile Group

Go ahead and enter in the thank you page URL where you would like to send your user to after they opt into your AWeber webform. For example, a user will register on your main website, so the thank you page URL could be “http://www.mysite.com/thanks.php”

Then, enter your custom phone field. This field tells Call Loop where the phone information is coming from. This should match your phone field when creating your AWeber webform. If you are creating a new field we suggest naming it “Phone”.

Group Setup

Step 3: Copy Your URL

This unique URL is tied to this group and will be the “thank you page” URL that AWeber asks for when creating your webforms. Simply copy this and let’s move to step 4.

Copy URL

Step 4: Create Your AWeber Webform

Select the list you wish to connect Call Loop to and create or modify an existing webform.

You’ll want to create a new custom field to collect the phone number. Click the create a new field and name it the same as the field you named it in Call Loop. Like above, we called it “Phone” so we’ll enter that here.

AWeber webform

Step 5: Edit Your Webform Settings

On this page, select the drop down menu under the “Thank You Page” and choose “Custom Page”. A text box will appear and from here you will paste in the Call Loop URL given to you in this box. Do this same step for “Already Subscribed Page” as well.

Next, click the link “Show Advanced Settings” and click the checkbox to “Pass Form Data”. This will ensure that your subscribers’ information is passed over to Call Loop so we can store them and deliver your messages.

AWeber SMS

Step 6: Publish Your Webform!

Now, publish your webform and the integration is complete!

As new subscribers opt in with their phone information, they will automatically be stored inside your Call Loop group where you can create and send autoresponder SMS text and voice broadcasts alongside your email followups.

Excited to hear your feedback… leave us a comment

- Chris

 

 

 

by Chris Brisson On | Leave a comment

How to Generate Testimonials

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Want to know the biggest obstacle why people don’t buy from you?

They Don’t Believe You.

Seriously, there’s hype all around us. When you hear the statement… “Lose 30 lbs in 14 days!” inside your mind you consciously or unconsciously say, “Bulls***.”

That “Bulls***” is what you, as an entreprenuer, a business owner, and marketer need to overcome this menta barrier as why people don’t buy your products or services. You know it’s there, you know it’s coming, so how do you defeat this?

You do it by providing testimonials, case studies, and hard core PROOF about your product or service.

Here’s a few ways how to generate AWESOME customer testimonials…

1. Facebook Testimonials

Since everyone is already on Facebook and most likely checking out the site a few times a day, it’s a great way to solicit testimonials from your customers. Easily create a Fanpage and a post asking what their biggest takeaway they received from your product/course/etc and link to it by sending out an email.

2. Automate Your Customer Getting Testimonials

The best way to get testimonials is to setup an email autoresponder (like AWeber) to ASK FOR IT. After someone purchases your product on day 25 or day 30, ask them how the product is working for them and link to a page where they can give you a testimonial, or by simply replying back.

3. YouTube Reviews

Let’s face it, video is the big deal. Not many people want to read, but they love to LISTEN. Ask your customers or even people that have attended a webinar or teleseminar or yours what theyr biggest takeaway was and ask for it in video format.

They can easily create a quick video, upload it, and send it over to you. It has a viral effect and also provides great proof amongst your potential customers.

Overall, start ASKING FOR THEM. You’ll need ‘em!

What are your favorite ways to generate testimonials?

Leave a comment below…

- Chris

by Chris Brisson On | Leave a comment