Category Archives: Conversion Rate Optimization Tests

Why Order Matters In Your Marketing – The “Bookend Principle”

Book End Principle

It’s really easy to just dive into things and pump them out. Heck, we all do it.  Writing a headline for a sales page or lead capture page (also called “squeeze page” by a lot of people) is something a lot of us take for granted and just throw them out there. So, question… when was the last time you really looked at the order you put things in your …….

7 Fastest Ways To Double Your Conversion Rates

Conversion Rate Optimization

Whether you run an internet business, generate leads online, and have products to sell there’s only two things that should matter to you most. TRAFFIC & CONVERSIONS Many folks are enamored by always looking for more traffic that they forget about the conversion side. Getting all the traffic in the world means nothing unless they convert. Sure, it looks good on google analytics, but converting the traffic into a lead …….

How To Increase Online Conversion Rate – Squeeze Page Test #1

Picture 3

Okay, so… wondering how to increase your online conversion rate? Ya, it can be kinda painstaking and tedius work… but can be fun as heck too… one of the things that I really like about marketing is just how darn analytical you can get with things. This week I posted an article over on my personal blog about increasing conversion rates online with results of a little split test I …….